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Meet the Woman CEO Behind This Vodka Empire

Cheryl Lee Woman CEO RocaBella Brands Vodka Smiling in Asbury Park

When it comes to alcohol, it is typically a male dominated industry. Well that’s not the case at RocaBella Brands! Led by a fearless, determined, and sassy business woman, Cheryl Lee made sure RocaBella stands for everything that she believes in. Let’s learn a little more about who Cheryl Lee is and what stories she has up her sleeves!

Cheryl was born and raised in Jersey City, New Jersey, but currently resides in Toms River, just a short drive from the beautiful beaches at the Jersey Shore. While Cheryl loves the beach, she prefers to hang out poolside with a Delightful Shirley in hand. She has three beautiful children: Jennifer, Christina, and Mark. She is also a grandmother to Sebastian and Demetria. Her entire life is dedicated to volunteering; especially volunteering to help young children, firefighters and first responders.

Founded in September of 2019, Cheryl decided to create her company after losing her husband, Jersey City Fire Department Captain, Mark V. Lee, Sr, on May 9, 2014 to a 9/11-related illness. Whenever you purchase a bottle of Cheryl’s Coconut Mango Pineapple Vodka, a percentage of proceeds are being donated to first responders

Pictured: Cheryl Lee giving back to a community in Ghana, Africa.

“I want to make a difference – I want to create better lives and if I work with people that no one knows of, I can bring those people up. I want to give everyone a chance in every aspect of working with me. I want to help young girls build self esteem. I want to help unwed mothers find a job. I just want to help people. I really do. RocaBella Brands is all about helping people. Once your name is out there you can help people. Some people know me in NJ and NY. I want real people to know the real me. I spoke to my husband about this. My husband also loved helping children. He was the first person to reach into his pocket and give someone money. I’m hoping as this business continues to expand, I will be able to help more people improve their lives and grow,” said Lee.

Before starting her business, Cheryl was known to throw some of the most talked about parties in Jersey City. What made her parties such a hit wasn’t just her welcoming vibes, but the cocktails she would have prepared for guests. It was a no-brainer for Cheryl to take her secret recipes and turn them into spirits that people could enjoy across the world!

RocaBella Brands features six exclusive vodka products. From their award-winning coconut mango pineapple vodka, to their ultra premium vodka, to their four tropical bottled cocktails, there is plenty to choose from.

Next time you take a trip to the liquor store, consider supporting Cheryl Lee and the RocaBella Brands team. Remember, whenever you purchase a bottle of Cheryl’s vodka, you’re supporting a small woman-owned business that loves to give back. View our store finder to find a store carrying RocaBella Brands near you.